About Us

Since 1979, ROKINON lenses and optics have been synonymous with unparalleled quality and integrity.  The ROKINON brand continues to deliver on its stellar reputation by providing superbly engineered and innovative products at prices that are affordable.  As one of the largest and most popular brand of DSLR camera lenses in the world, you can be confident and secure that ROKINON products will provide outstanding performance with unsurpassed durability.

ROKINON is owned and operated solely by Elite Brands Inc.  The people of Elite Brands Inc. have brought to you the finest products in our industry, with uncompromising attention to quality, function, detail and design.  Today, EBI is a premier manufacturer of digital cameras, digital camcorders, 35mm cameras, photo and computer luggage, binoculars, telescopes, lenses and many other products and accessories.  EBI's ultra modern facilities and its in-house design department, allow it to offer customers the best out of stock, direct import and customized programs anywhere.

Elite Brands markets its products in the United States and worldwide, under its own and many private label brand names.  All of its products are made in its own facilities under strict quality control standards and are pre-tested before shipment.  EBI's mission is to offer value - top-tier quality and competitively priced products with personalized service.

While EBI welcomes inquiries from distributors, retailers, exporters and other resellers, it generally does not sell directly to the consumer. Our website is designed to acquaint you with our company and products. We encourage you to check back with us periodically for new product developments and monthly specials.